90-Day Action Plan
Your first 13 weeks, broken into three sprints. Check items off as you go — I'm keeping count.
Sprint 1 — Foundation
Weeks 1-4
"First things first, darlings. Let's get the paperwork out of the way so we can get to the fun stuff."
- LLC Formation + EIN
- Open Business Bank Account
- Engage Compliance Attorney
- File TTB Winery Permit (45-90 day process)
- File California ABC Type 02
- Brand Designer Contracted
- Honey Suppliers Identified (2+ diverse)
- Co-Packer Diligence (visit 3+)
- Recipe Finalization (3 iterations minimum)
- Prop 65 Testing Initiated
- E-Commerce Site Development Begins
- Co-Packer LOI Executed
- Trademark Filed (USPTO)
- CPA Engaged
- 2,500 Social Media Followers
Completed: 0 / 15
Sprint 2 — Build
Weeks 5-9
"Now we're cooking with honey. Time to turn plans into something people can hold in their hands."
- Packaging Design Finalized
- Can Artwork + Ordering
- Social Media Launch (Instagram + TikTok)
- COLA Applications Submitted (per SKU)
- DTC Shipping Registrations
- Distributor Outreach (target: Guardian)
- Test Production Run (50 cases)
- E-Commerce Beta Site
- Pre-Launch Email Campaign
- Insurance Procurement
- Distributor Agreement Signed
Completed: 0 / 11
Sprint 3 — Launch Prep
Weeks 10-13
"This is where it gets real, honey. The world is about to meet Cheeky Mead."
- First Commercial Production (500+ cases)
- Retail Sell Sheets Created
- DTC Soft Launch (friends & family, 50 orders)
- Retail Presentations Begin
- NPS Survey Infrastructure
- Public DTC Launch
- First Retail Deliveries (10-15 accounts)
- Launch Event (50+ attendees)
- 90-Day Retrospective
- Q2 Production Planning
Completed: 0 / 10